EXPERIENCE
Chief Marketing Officer
eVisit | Telehealth
Early-stage telehealth SaaS company. Reported to CEO and managed multimillion-dollar annual budget. Recruited to accelerate growth by building and executing enterprise marketing strategy from the ground up. Interim customer success leader. Managed team of 16.
– Pivoted business model from SMB to enterprise, leading go to market plan and growing ARR by 146%
– Defined and targeted ideal customer profile, increasing average deal size by 3,233%
– Built and managed marketing strategy, generating 92% of the sales pipeline and revenue
– Managed multimillion-dollar marketing budget, achieving 3x ROI
– Redesigned website to focus on enterprise market, driving 45% of target accounts to the site
– Built press and analyst program from scratch, resulting in coverage by top-tier analysts Gartner and Forrester
– Hired eight key customer success team members, including VP of Customer Success, to retain, scale, and expand enterprise accounts
Vice President of Marketing
CampusLogic | Education Technology
Early-stage financial aid SaaS company. Reported to CRO, built and managed marketing team of 12 and $4M annual budget. Recruited to accelerate growth through marketing strategy and execution. Played pivotal role in the company’s revenue growth of 3,300%, making it the fastest-growing SaaS business in AZ.
– Increased brand awareness, moving from startup to leader with 56% market engagement
– Created demand generation engine, generating 50% of the sales pipeline and revenue
– Delivered integrated, data-driven marketing, increasing customer acquisition by 800%
– Built account-based marketing model, bringing in $1M in ARR in its first year
– Integral part of Series C funding, securing $55M led by JMI Equity
Vice President of Marketing
Picmonic | Education Technology
Startup test preparation SaaS company. Reported to CEO and managed team of 6. Recruited to accelerate growth through new product go to market. Led marketing strategy, taking new product to market and establishing B2B sales function for innovative medical and nursing test preparation software. Created marketing strategy, positioning, messaging, and enablement. Managed digital marketing, social media, e-commerce, PR, and brand development.
Marketing Director
rSmart | Education Technology
Fast-growth higher ed ERP SaaS company. Reported to CEO, managed team of 2 and multimillion-dollar annual budget. Recruited to develop marketing strategy from the ground up. Increased brand awareness and drove demand. Took new SaaS product to market building $48M pipeline. Established product positioning, packaging, pricing, and integrated campaigns. Led all aspects of marketing through acquisition by KualiCo, when the company moved to UT.
Marketing Director
eEye Digital Security | IT Security
Fast-growth IT security company. Recruited to lead marketing strategy and re-establish brand. Reported to CEO, managed team of 4 and multimillion-dollar annual budget. Built marketing strategy and organization from the ground up. Rebranded, built awareness, drove demand, and managed press and analyst relations. Integral part of marketing leadership through acquisition by BeyondTrust in 2012.
Marketing Director
Telesoft | Telecom Expense Management
Telecom expense management software company. Reported to COO, managed team of 2, and multimillion-dollar annual budget. Recruited to develop marketing strategy and revitalize older brand through company re-brand, positioning, and messaging. Managed all aspects of marketing including public and analyst relations, brand building, demand generation, digital marketing, and sales enablement. Integral part of executive team.
Product Marketing Director
NetPro | IT Infrastructure
Product Marketing Director
PatchLink | IT Security
EDUCATION
University of Arizona
BA Psychology
TESTIMONIALS
Gregg Scoresby CEO / CAMPUSLOGIC
Heather built a highly metric-driven marketing function that helped us become one of the fastest growing companies in education technology. Heather is awesome and I’d love to work with her again.
Kevin Hickey Former CEO / BeyondTrust
Heather is one of the best marketing minds I’ve ever been associated with. Her ability to lead, listen, and communicate are to be admired. I hope I have the privilege of working with her again.
Chris Coppola Former CEO / rSmart
Heather has the unique ability to impact the business strategically and roll up her sleeves to execute on tactics. She knows her profession very well and applies proven strategies that achieve results.